I’m With The Brand Part 5: The Masters of Personal Branding

Tim Ferriss, Personal Branding at its best.

We’ve talked about the concept of Personal Branding, finding your Personal Brand, developing your Personal Brand, and the things to avoid when it comes to Personal Branding. In this post, I’ll point you in the directions of Personal Branding experts. Some of these guys were working on Personal Branding before anyone had a name for it.

Dan Shawbel wrote what some consider the Bible of Personal Branding, Me 2.0. It’s a fast read full of good information. Dan has created a business around Personal Branding. His success speaks for itself.

William Arruda is another professional Personal Branding guru. His book, Career Distinction focuses on how Personal Branding can improve your career and your career prospects.

Timothy Ferriss is another master of Personal Branding. He doesn’t advertise himself as such. Instead, he’s known as a best-selling author, champion kick-boxer, fitness guru, and chef.  Yeah, he gets around. And yet, he still manages to maintain a consistent high quality Personal Brand. He does this by being a source of good information and a champion of unknown experts. Tim Ferriss spends just as much time talking up people he looks up to as he does talking about himself. His first book, The 4-Hour Work Week changed the way I look at work. His second book, The 4-Hour Body changed the way I look at fitness. His next book The 4-Hour Chef will doubtlessly change the way I look at cooking. (Notice how he brands his book with the ‘4-Hour’ thing? That’s not an accident.)  What do these have to do with Personal Branding? The information in Tim’s books aren’t specifically geared towards Personal Branding. This is true, but using many of the ideas and techniques in his book, you’ll find that you increase your Personal Brand.

As Personal Branding gets more mainstream, there will inevitably be more books and articles about it (like this one). The most important thing to remember is that you are creating your personal brand whether you’re doing it purposely or not. You’re doing it by having a Facebook page. You’re doing it with Twitter and FourSquare. You might as well take control of it.

–          Jack Cameron

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