Odds are that there is something you do better than most other people. Or maybe there’s just something you love to do. Whatever the case, this is what you need to center your brand around. When it comes to Personal Branding, there’s a school of thought that you should find a particular niche and become recognized as an expert at it. That’s not a bad way to do it but I don’t entirely agree with that. If you were an expert in doorknob manufacturing, I’d be willing to bet that’s not all you ever want to talk about. You probably have a favorite restaurant. You probably have an opinion on the White House, even if it’s on what doorknobs they use. My point here is that real people aren’t niches. Real people have a variety of interests and it’s okay to talk about those.
You do not need a niche. You do need a center. If you’re a musician, then it’s your music. If you’re a writer, then it’s your writing. You want your Personal Brand to not just be about you but also about what you love. From there, you can branch out to whatever it is you want to do.
The key component here is consistency. If someone comes upon a page you created online, it should be easily recognized as one of your pages. There are a number of ways to do this. One of the simplest ways to start is by having your photo be the same photo regardless of what site you’re on. This makes it so if someone stumbles upon your twitter account and they already know you on Facebook, there’s no question that yes, this is the same person.
If you’re more into graphic design than I am, you can also help establish your brand by using similar color schemes. This is more difficult on some social networking sites where their company colors tend to be on your page.
When it comes to actual content, quality is much more important than quantity. If you have nothing to say, don’t force it. And if you write something and it isn’t up to your standards, leave it as a draft. Maybe you can rewrite it later.
Finding what you want your brand to be isn’t easy. Tomorrow we’ll talk about common mistakes and what not to do when you post things online. And then, finally, we’ll bring in the experts and I’ll show you some of the gurus of Personal Branding who’ve turned it into an art form.
– Jack Cameron