I want to take a few days and talk about Personal Branding. I am not an expert on the subject and if you’re already fairly knowledgeable about Personal Branding, you probably won’t learn anything new. If you’re someone who doesn’t know what Personal Branding is or just someone who plays around online a lot, then this information could be incredibly useful to you.
You don’t have to be selling something to have a personal brand. If you have a Facebook or Twitter account, you have a personal brand. Your personal brand is what you tell the world about yourself online and offline. It’s you’re reputation. You’re creating it every day whether you mean to or not. Personal Branding is taking control of your personal brand and making sure that you project what you want people to know and eliminating the things you don’t.
Before we go much further, please take a look at the image below.
Every now and then you’ll hear people freaking out about online privacy. The simple truth is this: If it’s online, it’s not private. You can play with your privacy settings all you want. And it is good to check them from time to time. However, if you’ve gone to the trouble of posting it online, someone has probably bothered to read it. If they can read it, they can link it or copy it and send it on to others.
Once people actually accept this, the natural reaction is to not post anything at all. I mean when you think that every little comment you make might be read by your boss, your next potential employer, your boyfriend, your girlfriend your mom, or stalker you might get a little shy about posting anything that might tell others where you live, what you’re doing, where you like to go or any of the other fun things you’ve been posting about. While this reaction is perfectly understandable, it’s not very useful.
No matter what you do, people who might employ you or sleep with you are going to Google you. They are going to look for you on Facebook. They are going to find what they can find from the comfort of their computer and smartphone. Welcome to the 21st Century. Now rather than trying to hide or being afraid of what they might find, why not give them exactly what you want them to find? This is the digital equivalent of showering and putting on good clothes.
Now that you’ve got an idea of what Personal Branding is. Tomorrow we’ll talk about how you get started taking control of your Personal Brand.